top of page

Why you should support small businesses... Plus 5 small local businesses you should know about!

The role of small, local and independent businesses in our communities cannot be underestimated. These businesses are the backbone of our communities, providing employment opportunities, driving economic growth and fostering a sense of community spirit.

When we shop from small businesses, we contribute to the development of our community in many ways. Here are a few reasons why shopping locally is important:

1. Boosting the local economy

Small, local and independent businesses generate employment in the community, which means that the people working in these businesses can spend their money on other local businesses, therefore creating a positive economic cycle. Studies show that money spent in local businesses stays in the community which thereby increases the overall economic growth of the area.

2. Unique products and services

Small businesses often provide unique and high-quality products and services. Unlike big box stores or online retailers, small business owners are passionate and dedicated, which means that they go to great lengths to curate and present unique products to their customers. You are more likely to find something truly unique and special when you shop small.

3. Personalised customer service

Small businesses are often owner-operated, offering more personalised and attentive services to their customers. When you shop locally you get to know the people running the business and they get to know you. They are invested in your happiness and satisfaction, so their customer service is often unmatched by larger retailers.

Now you understand why shopping small and locally is important, here are some easy ways in which you can go and support your local businesses:

Buy gift cards

If you cannot make a purchase right now, buying a gift card from a small business is a great way to support them. These gift cards can be used when you are ready to make a purchase, and they provide a much-needed source of income for businesses during tough times.

Shop online

Many small businesses have online stores where you can purchase their products. You can order online and get items delivered directly to your doorstep. So if you can't go directly to the store then the products that you want can still come to you!

Spread the word

Word of mouth is powerful in driving customers to small and local businesses. Be sure to share your positive experiences with others on social media, write product reviews and recommend businesses to friends and family to help them gain more visibility and support. Shout it from the rooftops!

Supporting small, local and independent businesses should be a priority for all of us. These businesses play a vital role in the development of our community and the overall economic growth. By choosing to shop small, we not only receive unique products and personalised services, we also make a significant impact in the lives of people who own and operate these businesses.

So let's do our part to shop small and support our local economy!

Here are 5 of my favourite small businesses local to Brighton:


KP Studio - An independent pottery and printmaker, She crafts elevated yet functional homeware for the conscious consumer. Marrying nature-inspired motifs and sustainable design!

Instagram: @_KP_STUDIO

Slow Fashion - Women's Wear

Faith Rowan Leeves - Made-to-order dresses - She makes clothes that are wanted and considered, Faith's favourite thing is to source fabric. It's her passion and what inspires her creatively. Her dresses make you feel amazing, I know because I have a couple of them!

Instagram: @faithrowanleeves

Doggie Goodies

Wag and Wool create luxury dog jumpers and matching owner sets. All their knitwear products are made using the finest lambswool which is spun by Z Hinchcliffe & Sons in the Yorkshire village of Denby Dale. This makes their dog knitwear biodegradable and recyclable.

Instagram: @wag_and_wool

Preloved Clothing

Curate & Rotate is a pre-loved fashion resale platform for those who want to shop or sell independent and contemporary brands, emerging designers and minimalist vintage all in one place.

Instagram: @curateandrotate

Independent Gift Shop

Radical Giving is a gift shop with a twist, our gifts give back. Sourced from social enterprises and independent makers from the UK. They have combined their passions for interior design, the outdoors, natural beauty and well-being to create a platform that inspires positive change.

Instagram: @radicalgiving


bottom of page